India’s History in 16 Amul Advertisements

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
Revenue Marketing and All That Jazz!

Revenue Marketing and All That Jazz!

Over the past few years, I’ve noticed a brisk change from the traditional marketing approach to a revenue marketing approach. Today’s CEO is looking...

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...

India’s IT Service Firms Share Secrets of the Marketing Revolution

Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...

Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...
Coca Cola Emphasizes Change has a Taste

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...
Most Trusted Brands 2014

Most Trusted Brands 2014

The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...

What Your Brand Colors Say About Your Business

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan,...

Don’t Be a Marketing Dinosaur

As many marketing professionals know, this industry in constantly evolving. From content marketing to leveraging social influence, the marketing world continues to be somewhat...
9 Steps to get through AIDA in a week

9 Steps to get through AIDA in a week

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...