How to Market a Revolution

How to Market a Revolution

Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers. It has been 15 years since...
How Desi Is Your Brand?

Is Your Brand Ready for Vocal for Local in India?

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Five Strategic Imperatives for Digital Brand Building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital branding as...

What Does Your Desk Say About Your Marketing Style?

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
8 Things Marketers Should Know On The State Of Mobile Advertising

8 Things Marketers Should Know On The State Of Mobile Advertising

Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
Social Networking

Social Networking Could Have Saved Kodak

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...

5 Reasons Why That State Bank of India Ad Was Not Such a Bad...

Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have...
Personal Brand Marketing Tips from 3 Influential Women

Personal Brand Marketing Tips from 3 Influential Women

Before social media turned practically everyone into a public figure, few CEOs included the word persona in their everyday vocabularies, much less hired publicists...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....