Data: The Missing Piece in Your Content Marketing Strategy

Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...
Dhruv Shanker, APAC Head of Marketing, ofo

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...
Content Creation

4 Ideas for Crowdsourcing Content Creation and Promotion

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...
The Future Is Now: 4 Rules For The Post-Advertising Age

The Future Is Now: 4 Rules For The Post-Advertising Age

With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...

Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

What Does Your Desk Say About Your Marketing Style?

Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...

Challenges as a Marketer

Challenges as a Marketer - Part I  Watch Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK MVS Murthy, VP Marketing, TATA AIG...
Reach Your Demographic Easily

7 Essential Tips to Reach Your Demographic Easily

Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...

What Brands Can Learn From Nokia NZ Twitter Fiasco

It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...