How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
If you hit this sixer, you don't need IPL

If you hit this sixer, you don’t need IPL

There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...

Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Are people always the biggest asset

Are people always the biggest asset?

I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...
Self Reliance & The Aatmnirbhar Brand You

Self Reliance & The Aatmnirbhar Brand You

The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Rock PR like Aishwarya + PR 101 virtual class

Rock PR like Aishwarya + PR 101 virtual class

Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...

Our Eyeballs Are Poor

The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...

Kylie’s Lips for Marketing Tips

When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...
2 Rules for Marketing in a Downturn, Job Survival Tactics and Quiz

2 Rules for Marketing in a Downturn, Job Survival Tactics and Quiz

Amul atta? Buttermilk from Coca Cola? Ready-to-drink RoohAfza? There’s been a spate of product launches recently each more adventurous than the next. And I’m...
Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami

Cut the marketing budget, 1 week AIDA, and Quiz with Anant Rangaswami

Have you had that chat yet? The one that goes, “I believe in marketing, but we really have to chop your budget”. Or, the...