Would Davos without a Bono selfie be the same

Would Davos without a Bono selfie be the same?

Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...

Umbrellas and uncertainty

It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
The Invention of Lying and the Cure

The Invention of Lying and the Cure

I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
If you hit this sixer, you don't need IPL

If you hit this sixer, you don’t need IPL

There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...

Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Are people always the biggest asset

Are people always the biggest asset?

I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...
Self Reliance & The Aatmnirbhar Brand You

Self Reliance & The Aatmnirbhar Brand You

The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Rock PR like Aishwarya + PR 101 virtual class

Rock PR like Aishwarya + PR 101 virtual class

Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...