Lady Gaga adds COVID to her 50 year career plan

Lady Gaga adds COVID to her 50 year career plan

Business Booster 447 Lady Gaga spearheaded an effort to raise funds for WHO. She curated the “One World: Together at Home Concert” which was livestreamed...

What do people buy in times of COVID?

Happy Indian New Year! Let me hope it works out better than the one that started on January 1st :) The virus continues to haunt...
COVID - Washing

Stop COVID-washing

No, no, I don’t mean you should stop washing your hands. I’d like you to stop desperately trying to make yourself relevant to the audience...
You must shine in this quarantine

You must shine in this quarantine

We (hopefully) cringe at the kind of things some celebs are saying and doing. Whether it is bathing in rose petals (Madonna), lounging by...

Is there any point in marketing?

There I said it. A thought that must be on many of your minds. There’s no straight answer - it just depends. First of all, use...
Of cabbages, kings and Coronavirus

Of cabbages, kings and Coronavirus

Right now most of us find it hard to avoid checking the latest chart on the spread of COVID every few minutes. We check...
Parineeti and I are on the same page

Parineeti and I are on the same page

I mean figuratively of course. Parineeti Chopra is telling her readers not to be overconfident and to take adequate precautions. Absolutely. But as marketers...
The Male Feminist & The Token Woman. Both are good.

The Male Feminist & The Token Woman. Both are good

Way back, shrouded in the mists of time, when I got admission into Engineering even the village barber approved that it was Computer Science...
Mould is Gold and other Challenger stories

Mould is Gold and other Challenger stories

As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...
Happy Valentine’s Day!

Happy today? Thank Chaucer, de Sade and Casanova

Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo. Over time and thanks to Chaucer writing...