PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
PR 101 Basics of PRvideo

PR 101: Basics of Public Relations and How to Get It

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
Do you know your Marketing Models

Do you know your Marketing Models?

Do you know your Marketing Models? Take this quiz and see if you can recognise the marketing models from their display images or terms used....
How to build a content team that rocks

How to build a content team that rocks

One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...

Our Eyeballs Are Poor

The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...
Not just Chinese Apps, all Apps threaten Privacy

Not just Chinese Apps, all Apps threaten Privacy

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...
Retail Therapy (If only it were covered by Health Insurance)

Retail Therapy Quiz

Retail Therapy (If only it were covered by Health Insurance)Add this quiz to your cart and test your knowledge of the global retail...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Digital Marketing Research

Content & Email Marketing Tops the List of Preferred Channels for India Marketers

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.

5 Ways Your Organization Can Achieve Effective Communication

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.