Sheep View to Street View

From Sheep View to Street View to Faroese View

Shear Brilliance in No Money Marketing The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Unlocking the Indian Economy post-COVID The Road Ahead-min

Unlocking the Indian Economy post-COVID: The Road Ahead…

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
COVID

Template to map Covid Context of your product portfolio

As discussed in the  article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
Covid 19. How is Consumer reacting

Covid 19- How is Consumer reacting?

Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid

Marketing in the Coronavirus Crisis – Be cautious, but not afraid

The biggest marketing challenges being faced by marketers across the globe are: How to best utilise the slashed marketing budget? What to communicate to...
3 Cs (and an I) of Coronavirus Marketing

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Getting the Queen to almost say “I’d rather go naked than wear fur” and...

PETA is retiring its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...