What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...
13 ways to use social proof for growth

13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...
COVID-19 Bereavement Communication

COVID-19 Bereavement Communication

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?
Patanjali - Can The Top Upstart Indian Brand Continue To Grow?

Patanjali – Can The Top Upstart Indian Brand Continue To Grow?

The Indian dream brand has crossed Rs 10,000 crores in revenue.  This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
5 Communication Tips To Stay Cool And Keep A Crisis At Bay

5 Communication Tips To Stay Cool And Keep A Crisis At Bay

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.
Primal fears, consumer trends and Covid-19

What is Fear Based Marketing? What marketing trends does it drive?

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

E-commerce Trends for 2017

According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
The Goth Kids in Startup

The Goth Kids in Startup

Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.