4 Big Brand Marketing Strategies for Small Businesses

4 Big Brand Marketing Strategies for Small Businesses

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.

Why Product Design Matters

“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover. I...
Sheep View to Street View

From Sheep View to Street View to Faroese View

Shear Brilliance in No Money Marketing The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

Watch 6 Reasons Why Marketers Need Artificial Intelligence

Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...

Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Getting the Queen to almost say “I’d rather go naked than wear fur” and...

PETA is retiring its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Vocal for Local India needs a brand plan for soft power

Vocal For Local: India needs a brand plan for soft power

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...