Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...
Bobby Patrick, CMO, UiPath

A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath

Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....
Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...

What’s The Difference Between Video Conferencing and a Webinar?

What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...
PROJECTING MASTERY

How to Communicate Your Brand Value Effectively

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

How Personal Insights Can Drive Impactful Customer Journeys by Deepali Naair, IIFL Wealth Management

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Microsoft Workshop: Will AI Fuel Marketing Strategies for CMOs?

Microsoft Workshop: Will AI Fuel Market Strategies In India?- Mumbai Chapter

AI has now become a reality with more and more brands employing various AI tools to reach out to their customers. It is to...
Microsoft Workshop: Ed Hunter, Head of India- LinkedIn Sales Solutions, LinkedIn India

Microsoft Workshop: Will AI Fuel Marketing Strategies for CMOs?- Gurugram Chapter

When the first generation of commercial computers came to be, Artificial Intelligence was wishful thinking. Today, your computer, your smartphone, maybe all your household...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

Big Data Analytics Helps in Boosting the Software Development Process

Big data is truly huge these days. It has impacted numerous technologies that are constantly evolving. It has a great impact on software development...