18th July 2018

Pullman New Delhi Aerocity

Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

This program brings together established CMOs to discuss how to make your content stand out in clutter, and the importance of multilingual content in a diverse country like India.

Points Of Discussion

  1. The challenges you face in your organization in creating intelligent content that is contextually relevant and engaging
  2. If managing a campaign that is versatile and targeted is more of a myth than reality
  3. How to align your team to create smart content strategy for efficiency and increased ROI
Topic: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy 
Date:  Wednesday, 18th July, 2018.
Time: 04:00pm – 08:00pm IST
Venue: Pullman New Delhi Aerocity

Speakers

Jessie Paul
CEO
Paul Writer

In 2010, Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) founded Paul Writer, with the aim of raising the bar on marketing in India. Jessie consults with B2B organisations on how best to reach their target audience and initiate mutually profitable conversations. She helps design and operate omnichannel marketing campaigns that deliver results. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

Praveen Rao
GM and SVP
censhare

censhare is a Universal, Smart Content Management platform that global brands use to take charge of their digital experience, delivering personalised content across multiple channels, devices and languages. Being used by publishing, automotive, retail and ecommerce players across Europe and in the North American markets, censhare recently forayed in India. Led by Praveen Rao, who comes with almost two decades of experience in the domain of data driven marketing and services marketing, censhare aspires to address India’s unique challenge of delivering diverse content across equally diverse online and offline audience contextually.

Ashish Tiwari
Head – Digital Marketing & PR
Hero Cycles Ltd

Hero Cycles is one of India’s leading manufacturer of bicycles. Ashish Tiwari is a marketing professional who uses data and technology to tell stories. He heads the Digital Marketing tea at Hero Cycles. Previously, he has worked for brands like Vodafone and HCL. He was a speaker at an independently organised TEDx event earlier this year.

Tejas Kulkarni
AVP – Digital Marketing
Max Life Insurance Company Limited

Max Life Insurance is one of India’s top life insurance companies. The company is customer-focused and aids their customers by adhering to their interests. Tejas Kulkarni is the AVP – Digital Marketing for Max Life Insurance and was featured in the Pluralsight Digi100 List as one of India’s top 100 Digital Marketers.

Chirag Talwar
National Head – Marketing
ATB Yatra

Chirag is an airline, hospitality and travel marketing expert. He currently heads marketing for ATB Yatra, prior to which he was head of marketing at UNIGLOBE ATB. He also worked as the regional marketing manager, India with Hilton Worldwide, and worked as a marketing associate with HVS. Chirag started his career in Virgin Atlantic.