Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain times, we have seen progress; we have, as a species displayed our penchant to learn and adapt. Politics, Healthcare, Businesses have all started from utter and sudden darkness but steered themselves to a place where there is light at the end of the tunnel. We do not know how distant, but we will get there.
Our consumers have likewise learnt and adapted. We pull data from various projects that we undertook in the last few weeks to give you a holistic and a macro view of the consumer. Download the report to know how the consumer is reacting to COVID-19.