Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

PETA is retiring its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to many designers and celebrities shifting away from fur. And early this year even Queen Elizabeth said she wouldn’t be buying any new fur clothes. Brands can change hearts and minds – view the video to see how.

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