CX Analytics: Numbers that Matter

There is no dearth of data that is available today however data in itself is meaningless and becomes information if it is analysed to draw insight. Customer insight is one of the fundamental and fastest evolving aspects of CX. Increased customer insight can lower acquisition costs, increase revenue per user while increasing customer loyalty and advocacy. Customer insight advances include knowing more about each of your customers as well as breaking down organizational barriers to share a common view of the customer across marketing, sales, commerce, social and service.

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