Infographic: The Rise of The Chief Marketing Technology Officer

With the continuing expansion of market and customer data, the role of the Chief Marketing Officer is becoming more quantitative than ever. Subjective opinions about what consumers want or which ads will work are being replaced by hard number-crunching and technical analysis. All of this has given rise to a new, hybrid position: the Chief Marketing Technology Officer. The infographic below explores the origins and responsibilities of this role:


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