Personalization is the key to creating a Customer Experience (CX) that is different and catapults your brand to being revered by champions who become your brand loyalists. This online masterclass is for organizations and leaders who are already on building and executing customer experience. Attending this session will equip them with strategies and bring to fore nitty gritty of personalization and how businesses can use it for their advantage.
The rapid rise of technology has led to many channels, disconnected teams, siloed data, fragmented systems, and a serious skills shortage to match the new technology adoption rate. In a recent study run with Econsultancy, Oracle Marketing Cloud found that one of the biggest barriers to companies implementing Marketing Automation is: ‘27% of marketers cited a lack of skills and education in the market.’ This online masterclass is for organizations facing similar challenges in their marketing technology selection and adoption. Attending this session will help business heads and marketers understand the right set of tools and skills needed to improve the customer acquisition, conversion and ultimately the overall experience.
Personalization is the Key for Smarter CX
Madhukar Uniyal, Master Principal Consultant, Oracle Marketing Cloud
Personalization is the Key for Smart CX – Practical Insights
Amol Oberoi, Head of Digital Marketing, Hilti India