Super CX Week: A Practitioners Series on CX that Differentiates

This series will feature three online certification modules especially designed to deep dive into understanding Customer Experience (CX) as a differentiating factor for your brand. Super CX week  is for organizations and leaders who are looking to implement or expand on their CX strategy in the next 3 to 6 months. Completion of all three modules, will entail a certificate of participation*.

Key takeaways: Three modules especially curated with leading CX experts and practitioners who have themselves mapped the customer journey and share insights from their own experience.

  • Connecting the data within your organisation to make the right data available – for customer journey through all its touchpoints – in digital and physical channels
  • Connecting the intelligence to action with data in real-time
  • Connecting the silos of marketing, commerce, sales and service to deliver a truly connected  customer experience
  • Build a blueprint for an Integrated CX 

31st January 2018 :Module 1 – Integrated CX in the Age of Discontent: Meeting Skyrocketing Customer Expectations through #SmarterCX 

Whether you are rapidly scaling your business as part of Digital India or transforming your legacy business to be competitive in a digital world, delivering an end-to-end customer experience is crucial to your long-term success.  Join this session to learn how organizations leverage #SmarterCX to meet and exceed skyrocketing customer expectations.

** Session topic and timing may vary 

1st February 2018 :Module 2 – Redesign CX to Remove Friction 

The 2nd module of Super CX Week, looks at CX from a marketing lens. Customer experience in itself is a broad concept, every brand must have a set of unique metrics along with a set of general metrics to measure the customer experience they provide to the customer. For a marketer it is a daunting task, therefore, this webinar will look at success stories, employment of use cases that win and learn from practitioners about the key strategies that worked for them in integrating their CX strategies and addressing customer concerns seamlessly.


** Session topic and timing may vary

2nd February 2018 : Module 3 – Finding Method into Madness: Understanding Customer Data

There is unlimited amount of data that is available to sales and services professionals today but how are they using this to leverage it. Experts will share valuable insights on how data galore can be used as an opportunity and create CX that is precise and addresses pain points. The module will give a practical frame work and use cases that attendees can use in their professional life to find solutions to this issue. ** Session topic and timing may vary

*Students are not entitled any certificate of participation

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Webinar Presentations

Module 1: Integrated CX in the Age of Discontent: Meeting Skyrocketing Customer Expectations through #SmarterCX

Session 1: Wendy Hogan, Customer Experience & Marketing Strategy Director, Oracle APAC

LetsTalkCX-India-Wendy-Hogan

Session 2: Amol Oberoi, Head – Digital Marketing, Hilti India 

IntegratedCX-by-Amol-Oberoi-Hilti-v1

Webinar Recordings

Module 2: Redesign CX to Remove Friction

1) Session 1: Madhukar Uniyal, Master Principal Consultant, Oracle Marketing Cloud

Module-2-Redesign-CX-to-Remove-Friction-_-Madhukar

2) Session 2: Sai Narayan, Group Vice President & Head of Marketing, Paisabazaar.com

TRANSFORMING-CUSTOMER-PAIN-POINTS-INTO-INNVOVATION-sai

Webinar Recordings

Module 3: Finding Method into Madness: Understanding Customer Data

Session 1: Ratnesh Mehra, Customer Experience Strategy & Transformation Leader, Oracle

CX-Part-3-Ratnesh-Ver-1.0

Session 2: Sumit Virmani, SVP & Head – Marketing & Communication, Infosys

Understanding-Customer-Data-V2

Webinar Recordings

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