Surviving GDPR: 5 Ways To Build Trust Within Your CX

EU’s GDPR (General Data Protection Regulation) came to effect on May 25th, 2018, changing the digital landscape forever. Replacing Directive 95 and successfully levelling the playing field, GDPR can cost companies up to 20 million euros or 4% of a company’s global gross revenue in fine. With the entry of GDPR, EU’s goal of a Digital Single Market (DSM) is well underway.

However, the marketing community that has been utilizing data to drive their marketing strategies and enhance their customer experience, now have to rethink and rework their frameworks to be GDPR complaint.

Surviving GDPR 5 Ways To Build Trust Within Your CX

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