The ‘How to’ of Modern Customer Experience for Today’s Marketers

Paul Writer hosted the LIVE discussion on The ‘How to’ of Modern Customer Experience for Today’s Marketers on for Let’s Talk CX in association with Oracle.

The discussion is curated to touch upon the practical insights and sound practices. The imperatives for a marketer to create modern customer experiences and tomorrow’s marketing organization today. The impactful live conversation was about how emerging technologies are transforming CX across organizations in India and how a marketer can be a change agent for CX with the evolving role of marketing in its landscape.

The session hosted an expert panel from fast emerging Indian companies who have led CX transformation in their organization.

Discussion Points:

– How to build a consistent pre-sales and post-sales customer experience
– What challenges do you face on a regular basis while trying to implement good CX
– How to design predictive customer experience metrics that aligns with your organization
– What do you think is the role of marketing and technology, in delivering a seamless customer experience
– What is the importance of analytics in driving a successful customer experience strategy


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