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Content form and value is more important than volume

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.

The difference between brand vs activation

There’s data that shows that the mix of brand vs activation budget should be 60:40.  Brand building helps to create a mental perception that...

Get More Out Of Content Marketing Investments for India

Just in: Get More Out Of Content Marketing Investments for India powered by Paul Writer. The white paper is sponsored by censhare. In a country as...

The Red Book of Content Marketing

A Paul Writer publication powered by Yorke Communications, Red Book shares insights regarding the world of content marketing.  Key Takeaways: Virtual battlegrounds are yielding real...

Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers

Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...

Paul Writer Announces the 6th Annual Futurist Business Conclave

Bangalore, Karnataka, India: Paul Writer, today announced the agenda for the 6th Annual Futurist Business Conclave taking place on 24th August 2018 at The...

Content Marketing 101: 5 Times Storytelling Created Immortal Brands

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...

FBC 2017: Adobe Content100, India’s Top 100 Brand & Content Custodians

We are delighted to announce Adobe Content100 List Powered by PaulWriter, the recognition list of top 100 brand & content custodians in India. Content100 List is...

Content Marketing to Drive Market Leadership and Expand Segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...

How to Leverage Content Marketing to Drive Lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...