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Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Ad Review: Borosil’s #FirstValentine Ad- Is it a Hit or Miss?

Riding on the wave of the commercialization of Valentine’s Day, every brand or non-brand has jumped on to the bandwagon to get its share...

Watch: Shweta Bachchan and the Ethics of Identity

Your identity can be quite a valuable asset, and despite grumbles about ethics and nepotism, commercial entities will put a premium on it...

Artificial Intelligence is Transforming Modern Marketing

For being a futurist marketer, one needs to use Artificial Intelligence or Machine Learning in some fashion. Watch this short video to find out...

6th September | Issue #380 | Can You Do It Like...

Tiger Woods is back in the game after nearly a decade of scandal and injury. But he is by no means a has-been. Television...

TorcAI Webinar: Has ‘data-driven marketing’ hit a snag with the entry...

The Digital Marketing playing field has been leveled by the entry of GDPR. For those who are still familiarizing themselves with GDPR, you can...

Marketing Mavericks: Delving Into the Marketing Minds at Infosys Finacle

For our third episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

Marketing Mavericks: Mobigraph’s Journey through the Digital Realm

For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...