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Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path

DISCUSSION AREAS

Through this webinar we would discuss and illustrate the roadmap to Digital Business growth via Audience Data.

  • 1

    The duopoly of Google and Facebook and the challenges they pose

  • 2

    Beyond the duopoly - how to explore beyond Google and Facebook

  • 3

    Building your own audience data and exploring new growth paths

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Presenters

Raghavendra Agarwala, CTO - TorcAI Digital 
Raghvendra has over 20 years of experience in working with CMS, CDN, Subscription Engine, Programmatic media. He played key roles in envisaging and delivering large, complex and new market models for SDP, CMS & Programmatic. For the last 10 years he worked with consumer insights and building a data infrastructure that can further attain performance benchmarks of highest order.

Prashant Dixit, Director Sales -  TorcAI Digital 
Prashant is a seasoned Sales Professional with extensive experience across Digital & Media. He is passionate about Sales and Consumer Internet, and, has been an advocate of harnessing the power of user data. In his last leadership role he led global growth and expansion for the Mobile Platform at Vserv. Over the last 18 years his assignments have been with Nielsen, Microsoft, Naukri & Times Group. At TorcAI he is championing the Digital Transition of Publishers & Advertisers from user unawareness to a Data Privacy Complaint Audience Infrastructure.

Jessie Paul, CEO - Paul Writer
In 2010, Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) founded Paul Writer, with the aim of raising the bar on marketing in India. Jessie consults with B2B organisations on how best to reach their target audience and initiate mutually profitable conversations. She helps design and operate omnichannel marketing campaigns that deliver results. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

Beyond the Google and Facebook Duopoly: How Building Your Own Audience Data is the Growth Path

Paul Frampton, chief executive of Havas Media Group UK, once said Google and Facebook are “black boxes” that don’t give publishers, agencies or the brands access to their algorithms or audience data and the data being mined are for Google and Facebook — and not for the brand.”

The duopoly of Google & Facebook is an existing reality for every digital business. Any company who’s part of today’s digital ecosystem is not immune to the challenges of this duopoly. From how you bid on your programmatic spends to how you distribute your social budget these two giants clearly dictate it for you. The opportunity to explore beyond these two has been very limited due to their staggering presence on your strategy board.

This constraint on growth under the giants has highlighted the strength of Audience Data which is harnessed brilliantly by both Google & Facebook, however within their walled gardens, and been the growth engine for digital spends. Building your own Audience Data is the new growth path for Digital Businesses- media companies, agencies, marketers and new age AdTech-MarTech companies.

Through this webinar we would discuss and illustrate the roadmap to Digital Business growth via Audience Data.

Alternatively, to join directly on the day of the webinar use the link:

https://zoom.us/j/174321684

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