Paul Writer

“AI could do this better!” – Said Chandra. And...

In Miniso the sales assistant stood smiling in a corner with his head at...

ShahRukh and I will dance a million times

Top Star Nayakan was my brainchild as a young ad executive handling Lipton Top...

I want to be Barbra Streisand

Shopping in real life (IRL) sucks. To be more precise the billing sucks. And...

Larry says AI is the new gold. Are you...

I saw my first computer in 1980. Impressed me enough to want to study...

Sora is dead. But Melania, Ranveer and Mickey are...

Just as I was thinking of making a cute AI video of my dogs,...

8 Ads From the 90s because Old is Gold

Hey there! Welcome back to our Nostalgic 90s corner! From ‘hear ye, hear ye’ to door-to-door advertising, print, radio and television and now social...

Advertising 2020

Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...

3 Things You Need to Know About SEO This Year

SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus...

Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage...